Marketing Management II

COURSE DESCRIPTION

During the course, students learn about the theoretical foundations of marketing and current industry
issues, management and planning processes and tools, develop a marketing plan and plan a marketing
budget. At the end of the course, the student is able to organize marketing management in his/her
own organization.

CONTENT

1. Introduction to marketing.
2. Nature, types and environment of marketing communications.
3. Marketing planning: stages and influencing factors.
4. Marketing budget planning.
5. Setting marketing objectives.
6. Process of marketing communications development.
7. Development of marketing plan for various media channels.
8. Media planning.