Marketing management

COURSE DESCRIPTION

During the course, students learn about the theoretical foundations of marketing and current industry issues, management and planning processes and tools, develop a marketing plan and plan a marketing budget. At the end of the course, the student is able to organize marketing management in his/her own organization.

CONTENT

1.Introduction to marketing.
2.Nature, types and environment of marketing communications.
3.Marketing planning: stages and influencing factors.
4.Marketing budget planning.
5.Setting marketing objectives.
6.Process of marketing communications development.
7.Development of marketing plan for various media channels.
8.Media planning.