Image Building and Branding

COURSE DESCRIPTION

The course is designed to provide students with knowledge on the characteristics and trends of corporate and personal image (branding). The course covers the theoretical basis of image, from history to the present day, and practical tasks in image building, which are presented in lectures.

CONTENT

1. Theory and practice of image making
2. Employer branding
3. Personal branding
4. Virtual ego
5. Brand book