Media Communication in a Multicultural Environment

COURSE DESCRIPTION

The study course is intended to introduce students to the main forms of media communication, the main principles of media work in different countries and cultures, and the role of the media in the development of international relations, political power and international business.

CONTENT

1. Communication models and communication barriers in media work
2. History and development of media and communication
3. Role of media in international marketing
4. Advertising trend in a multicultural environment
5. Journalism. Key aspects of the editorial and journalist's work. News writing
6. Role of Public Relations in media development
7. The role of media in setting the international agenda
8. Social media: history, development, opportunities for the future. Key aspects of the most influential social media: LinkedIn, Youtube, Facebook, Twitter, Instagram