Digital Marketing

COURSE DESCRIPTION

Technologies in the 21st-century marketing are significantly important for the era in which the global view on the world economy is ever more emphasized and in which business systems try to maintain their positions and create long-term programs as well as their competitive business features in the development sense. Marketing in the 21st century offers a managerial perspective on how to deliver more effective marketing in an organization, regardless of whether it is based in the private, public or non-profit sector. In this course, the student gains
modern marketing skills and knowledge of using 21st-century marketing systems and tools and is able to integrate them into the learning and startup operating environment.

CONTENT

1. Marketing and ethics
2. Branding
3. Storytelling for Marketers
4. Segmentation
5. Funnels
6. Digital marketing strategy
7. Marketing tools
8. Email marketing
9. SEO to SEM
10. Content marketing, Inbound marketing
11. Social Media Strategy
12. Influencer Marketing