Practical business marketing II

COURSE DESCRIPTION

This is a project-based workshop. The knowledge base is established from basic marketing principles to campaign marketing. In this course, the knowledge is deepened towards omnichannel marketing and practical work is done for own case for promoting own company, services or products and also to boost sales. Practical experiments about guerilla or/and campaign marketing. To provide hard skills to students who plan to launch startups, and to marketing students.

CONTENT

1. Marketing strategy
2. Omnichannel
3. Marketing tools
4. Marketing result analysis
5. HubSpot marketing CRM