Practical Business Marketing II

COURSE DESCRIPTION

Project-based workshop covering omnichannel marketing, campaign execution, practical experiments in guerrilla/campaign marketing, digital marketing campaigns, result analysis, and HubSpot CRM configuration.

CONTENT

1. Marketing strategy basics and planning
2. Omnichannel basics and analysis
3. Marketing tools and configuration
4. Marketing campaign planning and monitoring
5. Campaign result analysis
6. HubSpot marketing CRM configuration