Develop by Experimenting III

6 ECTS

CODE:

COURSE DESCRIPTION

Focuses on hypothesis-driven product development, experimental methodology, customer interviews, defining Minimum Viable Products (MVP), iterative learning, feedback analysis, and successful product launch.

CONTENT

1. What Makes a Great New Product
2. Observations
3. Empathize
4. Formulate a hypothesis
5. Design an experiment to test the hypothesis
6. Customer interviews
7. State indicators for experiment success
8. Conduct the experiment
9. MVP (Minimum Viable Product)
10. Evaluate experiment results
11. Accept or reject the hypothesis
12. Product launch