Content production and Media

COURSE DESCRIPTION

Provide insight and knowledge as well as help to get practical skills for creating and using effective content production tools. The course is designed for future entrepreneurs, managers and management specialists, marketing specialists, and others involved in a company’s and product’s development.

CONTENT

1. Digital content
2. Content marketing vs Brand journalism
3. PR and advertorial
4. Social media content
5. Social media advertising
6. Amateur video, image creation and editing
7. Viral content
8. Audience involvement in content creation
9. Live content
10. Webcasts, webinars