Marketing Management II

COURSE DESCRIPTION

During the course, students learn about the theoretical foundations of marketing and current industry issues, management and planning processes and tools, develop a marketing plan and plan a marketing budget. At the end of the course, the student is able to organize marketing management in his/her own organization.

CONTENT

1. Introduction to marketing
2. Nature, types and environment of marketing communications
3. Marketing planning: stages and influencing factors
4. Marketing budget planning
5. Setting marketing objectives
6. Process of marketing communications development
7. Development of marketing plan for various media channels
8. Media planning