Digital Culture Management

COURSE DESCRIPTION

The study course offers students to learn principal concepts of digital culture to be able to set up a homepage (for example, blogs) about any cultural aspect thus fostering and managing digital communication in a multicultural environment.

CONTENT

1. Concept of art and culture in digital media. Representation of digital artefacts
2. Interrelation of cognitive and digital factors. Media culture. Representation of gender in e-media
3. Digital text and target audience. Social media and digital news
4. Fandom in e-media. Global electronic culture
5. Types of digital media, cyberspace and cyber-activism. Digital youth culture
6. E-branding
7. Digital research methods. Digital critical studies