Social Media Communication

COURSE DESCRIPTION

The course will include a practical look at different social media, as well as a project work in which students will work on different social networks according to a developed project concept.

CONTENT

1. Social media communication theory
2. Ethical issues in the context of social media, netiquette
3. Privacy and social issues in the context of social media
4. The phenomenon of fake news
5. Digital personal brand
6. Persuasive and powerful language and texts in social media
7. Social network Instagram
8. Social network Facebook
9. Social network LinkedIn
10. Social network YouTube
11. Social network TikTok
12. Social network Twitter
13. Social network Clubhouse
14. Chat apps Discord and Slack
15. The role and features of hashtags
16. Podcasts and podcasting
17. Blogging in different platforms
18. Insight into Wikipedia
19. Social media marketing
20. Useful tools and apps