Strategic Management

COURSE DESCRIPTION

The course provides knowledge, skills and competences to apply the basic principles of strategic planning, to strengthen management capabilities and to use strategic management organisation methods.

CONTENT

1. The goal and process of strategic management. Company competitiveness. Company competitive advantage
2. Determination of the strategic direction of the company. Formulation of the company objectives
3. Analysis of the internal and external environment
4. Basic functional-level strategies
5. Basic business-level strategies
6. Basic corporate-level strategies
7. Strategy implementation