Digital Communication in English II: Inclusive Approaches and Audience Diversity (master level)

COURSE DESCRIPTION

The study course develops students' knowledge, skills, and competences in digital communication in English, paying special attention to an inclusive approach, audience diversity, and the creation of accessible digital content. The course addresses the principles of inclusive communication, audience segmentation, cultural, social, and language diversity aspects, as well as the ethical and professional challenges of digital communication.

CONTENT

1. Principles of inclusive digital communication in English.
2. Audience diversity in the digital environment: social, cultural, language, and functional aspects.
3. Target audience analysis and adaptation of digital content for different user groups.
4. Inclusive English: tone, vocabulary, representation, and respectful communication.
5. Accessibility in digital communication: clear structure, alt text, captions, visual readability.
6. Evaluation of multimodal digital content from an inclusive communication perspective.
7. Ethics of digital communication, stereotypes, discriminatory content, and representation issues.
8. Development and presentation of an inclusive digital communication project in English.