Creative Entrepreneurship and Communication

COURSE DESCRIPTION

The course will give students an insight into the processes of entrepreneurship, thus motivating future managers to see entrepreneurship as a professional and sustainable occupation. Entrepreneurial skills and entrepreneurial mindset are the driving force of every business manager. By developing and strengthening analytical skills, the manager will be able to identify and analyse commercialisation potential of business ideas in different sectors, ensuring successful cooperation with customers and building a positive corporate image. Ability to analyse relevant business processes, the resources and activities required, to facilitate the start-up and development of a real business.

CONTENT

1. Entrepreneur ship. Can I Be an Entrepreneur?
The skills and values of the entrepreneur. The process of building a business, evaluating the potential of a business plan and developing a conceptual plan for launching. Marketing.
2. Business model building
Business Planning, Risk Analysis, Business Process Modeling, Financial Planning, Investing Funding Sources Identification, Fundraising Planning, Taxes
3. Global competition and competitiveness. Presentation / Sales
Teaching skills of Yourself, product and company. Important aspects of pitch presentations. The most important element of business – selling. Types of sales, methods, channels. Internet sales. Using social networks for business purposes.
4. Customer satisfaction.
Customer satisfaction. Customer satisfaction/dissatisfaction manifestations. Valuation of customer satisfaction.
5. International marketing communication. Branding.
The role of cultural differences in developing of marketing strategy. Classification and analysis of information. International marketing communication strategies. Branding.