Basics of Entrepreneurship

COURSE DESCRIPTION

The study course is for comprehension of the basics of entrepreneurship, get acquainted with development of the business plan, prerequisites of the company development and the main principles of cooperation in the entrepreneurial environment.

CONTENT

1. The contemporary world of entrepreneurship: entrepreneurship opportunities, industry analysis, cognitive foundations of entrepreneurship
2. Assembling resources: acquiring essential information
3. Human resources – the team
4. Financial resources
5. Business plan – the benefits of clear-cut goals; components of a business plan; business plan presentation
6. Launching a new venture: the legal environment
7. Marketing aspects; planning for competitive advantage
8. Intellectual property
9. Running the business: essential skills for entrepreneurs
10. Building the new venture’s human resources
11. Strategies for entrepreneurs. Exit strategies: sale or transfer to insiders, sale to outsiders, the value of business, taking a company public
12. Strategies for entrepreneurs. Negotiation: its basic structure; tactics of negotiation
13. Direct foreign investment
14. Technology transfer
15. Logistics and distribution
16. Operations management