Intercultural Aspects of E-marketing

COURSE DESCRIPTION

The course is intended to familiarize students with key e-marketing tools and the specificities, advantages and disadvantages of their application in international marketing, to strengthen students' skills in digital marketing and to raise awareness of the role of intercultural communication in the selection of e-marketing tools.

CONTENT

1. E-marketing, digital marketing and traditional marketing. Benefits and disadvantages of E-marketing
2. E-marketing types: email marketing, social media marketing, video marketing, news marketing, related marketing, SEO, pay-per-click, content marketing, mobile marketing, analytics
3. Use of e-marketing tools in international marketing
4. Tendences of e-marketing in international marketing
5. Crisis management in e-marketing
6. Future trends of e-marketing