Marketing

COURSE DESCRIPTION

Marketing is a creative process involving advertising, distribution and sales. In this course, students learn the basic processes of marketing science, the participants involved and active market trends. At the end of the course, the student is able to critically evaluate available information and use it to develop a marketing plan, to analyse the business environment and assess business start-up opportunities within it, and to develop a marketing strategy appropriate to the company's objectives.

CONTENT

1. Introduction to Marketing
2. Consumer behavior in market
3. Consumer decision making process
4. Market segmentation, product life cycle stages
5. Digital Marketing
6. Budgets, stages of development, analytics, control, evaluation of results
7. Digital marketing channels
8. Digital content creation