Public relations strategies I

COURSE DESCRIPTION

The course is designed to provide students with the opportunity to learn the basic aspects of public relations, to understand the importance and role of public relations in societal processes, and to develop the practical skills necessary for those working in the field of public relations.

CONTENT

1. Introduction to Public Relations
2. Principles of Public Relations
3. Ethics and Legal Considerations in PR
4. Communication in PR
5. Media Relations
6. Digital Media and Social Media in PR
7. Critical Thinking and Problem-Solving in PR
8. Effective Communication Skills
9. Career Opportunities in PR
10. Final Projects and Course Review