One of us: Guntis Čoders

September 22, 2020

Today we want to share an amazing interview with Ventspils University of Applied Sciences Deputy Director and mentor of the Start-Up Management study programme Guntis Čoders. A person who inspires and surprises with his unique approach both in the teaching process and in life. Students of this unique study programme are personalities with high ambitions, courage and strong intuition. So we wanted to find out more about Guntis, how he does so well in his professional life and what is the key to his success in communicating with students.

What were you like in high school?

I was a careless bad boy and did quite a trouble to parents and teachers. Didn't know what I want to do so just went with the flow. I was having F.O.M.O. (Fears Of Missing Out) feeling so I had to be in all the parties :)

What motivates you?

One of the main motivations is to prove to myself and to others that I am able to do it. Another thing that motivates is the feeling of progress and the result itself.

Please tell us about the beginning of the creation of your study program, how did the idea come about, does the previously planned one correspond to the current one?

It started out when University invited me as a representative of the entrepreneurship environment when University was looking to take an existing study program from Finland and adjust it. It looked very promising so we took it and made it even better by adding more technology-focused topics, emotional intelligence topics and the way students are gaining practical experience by creating a good cause digital service agency run by students. I would say 80% are the way we initially thought but at least 20% have changed as we are involving students a lot to improve the program on a daily basis.

Please describe one typical day in your study program!

We meet and spend the first ~30 minutes talking about the overall feeling of the teams and individuals. What does work, what doesn't if there are any problems and what could have been done better? Then we take look on the topics we have to cover during the day / week / course and come up with a real business case / problem which could be solved when applying the topics included in the course to get actual and practical experience making the study process more engaging and useful. Then we let teams to decide the approach, plan the project timeline and tasks and split the responsibilities in the team. After that teams are working on their projects and are getting mentorship during the process. Then we are having a milestone check-in in the middle of the day where teams pitch their progress, approach, problems they face and align if the direction they are working on is the right one. At the end of the day, teams are pitching the end result and getting feedback either it's another check-in if the project is larger and it will take more than 1 day. After that everything starts over. In between, we share insights gained, lessons learned and which stage of the process worked well and which not so well.

What success do you see for your study program and students in the future?

Seeing the progress students have already after the first year of studies where students have understood the wide range of opportunities there are around, have been working on practising the way they approach problems and the way they get to the solutions I am more than sure that they will be successful individuals each in its own way. On top of it, they have huge progress in becoming much more productive, learn how to stay more healthy, achieve higher performance in a sustainable way and achieve mindfulness. That kind of mix of skills and competences is the guarantee of becoming successful. 
If students are successful and happy then I see that the study program is successful.

What are your favorite websites, books or other resources?

To quickly follow the IT industry news I have subscribed to Business Insider's "10 things in tech you need to know today" newsletter. For new knowledge to gain I am using Coursera.org and reading some books. Additionally to that once in while I am watching TedX talks and listening to Podcasts like Simon Sinek's podcast.

Can you share some important insights from life that could be helpful to students?

"You can't be everything to everyone but you can be something to someone" which speaks about a broad problem of entrepreneurs who very often are focusing on too broad audience - especially in the very beginning. You have to find a niche and monopolize it (be the very best)! That applies not only for a business but for everyday life. 
Another thing is to be ready to fail and learn all life long. Don't compare yourself to others too much instead compare with 'Yesterday's you' and never stop developing yourself and becoming a better version of yourself. 

Anything else you would like to add?

As one of our study program's main slogans says: "It's not what you know but how you think that matters" so keep practising on improving your mindset all the time and don't try to know everything.

Share on other platforms

Other news

By Rota Rulle February 5, 2026
On January 16 within the framework of the State Research Programme of Ventspils University of Applied Sciences, Professor Una Libkovska, within the framework of the State Research Programme project "Development of evidence-based solutions for the effective improvement of professional competence of adults and assessment of the transfer of its results to practice in Latvia" (VPP-IZM-Education-2023/4-0001), participated in a meeting with entrepreneurs organized by the State Education Development Agency and the Ventspils State City Education Board on opportunities and challenges for adult learning. During the meeting, the opportunities offered by the skills management platform STARS for adult continuing education and professional upskilling were discussed, with a particular focus on the European Union projects "Training for Workers" and "Digital Skills for Experts". The discussions emphasize the importance of employers in providing support to employees in the process of starting training, as well as the need to establish purposeful cooperation between entrepreneurs, local government and educational institutions. VIAA's Department of Adult Education presented the learning opportunities offered by the STARS platform, as well as the necessary support for employed adults to start their studies and the role of the municipality in providing this support. In the second part of the event, meetings were held with municipal specialists and adult education organizers, representatives of youth and cultural work and other interested parties. The discussion discussed ways to strengthen cooperation in adult education, as well as identifying the necessary support from VIAA in reaching out to adults and motivating them to engage in learning. The event brought together more than 20 representatives of business and institutions of Ventspils municipality, who actively participated in discussions, shared their experience and expressed proposals for improving the adult education offer. The meeting reaffirmed that coordinated and targeted cooperation between state institutions, local governments, educational institutions and employers is an essential prerequisite for the effective development of adult skills, strengthening competitiveness and sustainable employment.
By Rota Rulle February 3, 2026
Ventspils University of Applied Sciences invites you to the public defense of Sanita Lasmane’s doctoral thesis, “Analysis and Improvement of Labor Market Assessment Approaches: A Case Study of Latvia,” for the acquisition of a Doctor of Science degree (Ph.D.) in Social Sciences. Scientific Supervisor: Professor Sergejs Hiļķevičs, Dr. phys. The author, S. Lasmane, will present innovative research aimed at adapting labor market assessment approaches specifically to the socio-economic situation in Latvia. The thesis was developed within the joint doctoral study program “Economics and Business” offered by three higher education institutions: Ventspils University of Applied Sciences, Vidzeme University of Applied Sciences, and the RTU Rēzekne Academy. Research Relevance: S. Lasmane’s research offers solutions in two directions of national importance: - A New Human Capital Assessment Approach: A new approach has been developed for the quantitative assessment of human capital at national and regional levels using regularly available data. - Estimation of Cobb-Douglas Production Function Parameters for Latvia: The Cobb-Douglas production function has been adapted to Latvian parameters, assuming that the sum of the coefficients α and β is not equal to 1. This was achieved by using traditional resources—capital and labor—as well as replacing them with potential "invisible agents" in the economy: banks and enterprises. Scientific Reviewers Associate 1.Professor Aija van der Steina, Dr. oec., Vidzeme University of Applied Sciences, Latvia; 2.Professor Sandra Jēkabsone, Dr. oec., University of Latvia, Latvia; 3.Associate Professor Ramutė Narkūnienė, Ph.D., Utena University of Applied Sciences, Lithuania. Time and Venue of the Defense Date: February 25, 2026, at 12:00 PM Location: Ventspils University of Applied Sciences, Inženieru Street 101, Ventspils, LV-3601, Auditorium B4. The doctoral thesis is available for review at the Ventspils University of Applied Sciences Library (Inženieru Street 101, Ventspils) and online at www.venta.lv .
By Rota Rulle February 2, 2026
MarTe 1st Technical Workshop “Physical Modelling for Blue & Green Transitions: Deep-Tech Tools from Lab to Market” Date: 4–5 February 2026 Venue & Format: Hybrid On-site: Ventspils University of Applied Sciences (Ventspils Augstskola) 101A Inženieru Street, Ventspils, LV-3601, Latvia Online: Zoom (with live YouTube translation) Language: English Registration: HERE About the Workshop The MarTe 1st Technical Workshop brings together researchers, industry representatives, startups, and students to explore how modern physical modelling and simulation tools can accelerate innovation in the blue and green economy . Aligned with Marine Technology Excellence Hub for Sustainable Blue Economy in the Baltics ( https://www.marinetechub.eu/ -MarTe) mission, the workshop demonstrates how deep-tech tools such as SolidWorks and COMSOL help transform early-stage ideas into real-world solutions. Through lectures, live demonstrations, and hands-on activities, participants will learn how modelling and simulation reduce development risks, shorten design cycles, and support the transition from laboratory concepts to market-ready technologies. The workshop will highlight practical applications in marine and maritime technologies, renewable energy, hydrogen (H₂-to-X) solutions, and sustainable blue economy value chains , with examples relevant to the Baltic Sea region and beyond. Programme Highlights: Introduction to physical process modelling, CAD-based modelling with SolidWorks and Multiphysics simulations with COMSOL Live demonstrations and hands-on exercises Designed for participants with little or no prior experience in 3D physical modelling. Success stories in deep-tech development from Research to Market Pathways from low TRL to market (TRL 6–7+) Who Should Attend? This workshop is open to: Industry representatives in marine, maritime, and green technologies Researchers and engineers working on applied R&I Startups and entrepreneurs in deep-tech and blue economy sectors Students and early-career innovators interested in simulation tools and applied modelling Participants will gain practical skills , insights into real success stories, and opportunities to connect with the MarTe innovation ecosystem. Why Participate? Learn modern simulation and modelling approaches Discover how to move ideas from lab to market Exchange knowledge with experts from academia and industry Build collaborations in the Baltic Sea blue economy Full agenda will be announced soon. For more information, please follow the MarTe project channels or contact the organizers. Contacts: Vladislavs Bezrukovs Vladislavsb@venta.lv Phone: +37127134283 Baiba Reimane baiba.reimane@venta.lv
By Rota Rulle January 26, 2026
An international team of astronomers has successfully completed the IVARS (Interferometer for Variable Astrophysical Radio Sources) project, delivering a new observational capability for studying the formation of massive stars through time-variable radio emission. By combining two radio telescopes at the Irbene Radio Observatory in Latvia into a dedicated single-baseline interferometer, the project has enabled the first sustained, high-cadence monitoring of radio continuum variability in high-mass protostars, carried out simultaneously with maser monitoring. 
By Rota Rulle January 8, 2026
Ventspils University of Applied Sciences Faculty of Translation Studies master's study programme Translation and Terminology keeps expanding its range of international partners by initiating a strategic collaboration with the Austrian company Kaleidoscope . This collaboration will provide university lecturers and students access to modern and AI-based language and terminology management tools, which are essential in today’s digital translation and terminology environment. The collaboration plans to integrate the company’s developed solutions into the study process, providing future specialists with practical skills in working with AI solutions. The Austrian company Kaleidoscope is internationally acknowledged in the field of content management. The company specializes in developing innovative software solutions that help businesses worldwide optimize the translation process and ensure terminology consistency. One of their best-known products is the AI-based platform Quickterm , which is considered as the market leader in terminology management. Kaleidoscope combines decades of experience with modern automation and quality control methods. The company’s goal is to help organizations and educational establishments communicate effectively in a multilingual environment, while reducing costs and improving content accuracy. This collaboration proves the master's study programme’s desire and ability to keep up with the latest trends in the translation and terminology industry. Students and lecturers, working with Kaleidoscope tools, will gain advantages in both the Latvian and international labor market. The first practical lessons are expected to begin in the spring semester.
By Rota Rulle December 16, 2025
On 9 December, a meeting with representatives of Latvia’s space sector was held at the Saeima, focusing on the establishment of a unified approach to the governance and development of the space sector in Latvia. The event was attended by Mārcis Donerblics, Head of the Ventspils International Radio Astronomy Centre; Andris Vaivads, Rector of Ventspils University of Applied Sciences; and Jānis Šate, Head of the “Electrical Engineering” study programme. The meeting was initiated by Saeima Speaker Daiga Mieriņa, bringing together representatives of industry organisations, entrepreneurs, education and research institutions, along with officials from public administration bodies. The purpose of the discussion was to highlight the need for a clear and coordinated governance model that would advance the sustainable development of Latvia’s space sector, strengthen inter-institutional cooperation, and assure unified representation of national interests at the international level. The meeting highlighted the role of the space sector in driving innovation, strengthening the high-tech ecosystem, and enhancing Latvia’s competitiveness. Representatives of the Latvian Space Industry Association, space sector entrepreneurs, experts from academic institutions, as well as officials from various ministries and state institutions. Participants highlighted that a unified governance approach is an essential requirement for Latvian organisations to actively participate in European Union space programmes and international cooperation projects, including collaboration with the European Space Agency. The meeting also addressed topics related to enhancing public-private sector cooperation, opportunities for attracting funding, and the importance of maintaining dialogue on the long-term development of space policy in Latvia. Participants recognised the significance of ongoing collaboration and emphasised the necessity of regular communication between policymakers and industry representatives. The meeting at the Saeima marks an important milestone toward a better-coordinated and goal-oriented Latvia’s space sector, promoting a unified vision and strengthening Latvia’s position within the European and international space community.
Other news