One of us: Guntis Čoders
September 22, 2020
Today we want to share an amazing interview with Ventspils University of Applied Sciences Deputy Director and mentor of the Start-Up Management study programme Guntis Čoders. A person who inspires and surprises with his unique approach both in the teaching process and in life. Students of this unique study programme are personalities with high ambitions, courage and strong intuition. So we wanted to find out more about Guntis, how he does so well in his professional life and what is the key to his success in communicating with students.
What were you like in high school?
I was a careless bad boy and did quite a trouble to parents and teachers. Didn't know what I want to do so just went with the flow. I was having F.O.M.O. (Fears Of Missing Out) feeling so I had to be in all the parties :)
What motivates you?
One of the main motivations is to prove to myself and to others that I am able to do it. Another thing that motivates is the feeling of progress and the result itself.
Please tell us about the beginning of the creation of your study program, how did the idea come about, does the previously planned one correspond to the current one?
It started out when University invited me as a representative of the entrepreneurship environment when University was looking to take an existing study program from Finland and adjust it. It looked very promising so we took it and made it even better by adding more technology-focused topics, emotional intelligence topics and the way students are gaining practical experience by creating a good cause digital service agency run by students. I would say 80% are the way we initially thought but at least 20% have changed as we are involving students a lot to improve the program on a daily basis.
Please describe one typical day in your study program!
We meet and spend the first ~30 minutes talking about the overall feeling of the teams and individuals. What does work, what doesn't if there are any problems and what could have been done better? Then we take look on the topics we have to cover during the day / week / course and come up with a real business case / problem which could be solved when applying the topics included in the course to get actual and practical experience making the study process more engaging and useful. Then we let teams to decide the approach, plan the project timeline and tasks and split the responsibilities in the team. After that teams are working on their projects and are getting mentorship during the process. Then we are having a milestone check-in in the middle of the day where teams pitch their progress, approach, problems they face and align if the direction they are working on is the right one. At the end of the day, teams are pitching the end result and getting feedback either it's another check-in if the project is larger and it will take more than 1 day. After that everything starts over. In between, we share insights gained, lessons learned and which stage of the process worked well and which not so well.
What success do you see for your study program and students in the future?
Seeing the progress students have already after the first year of studies where students have understood the wide range of opportunities there are around, have been working on practising the way they approach problems and the way they get to the solutions I am more than sure that they will be successful individuals each in its own way. On top of it, they have huge progress in becoming much more productive, learn how to stay more healthy, achieve higher performance in a sustainable way and achieve mindfulness. That kind of mix of skills and competences is the guarantee of becoming successful.
If students are successful and happy then I see that the study program is successful.
What are your favorite websites, books or other resources?
To quickly follow the IT industry news I have subscribed to Business Insider's "10 things in tech you need to know today" newsletter. For new knowledge to gain I am using Coursera.org and reading some books. Additionally to that once in while I am watching TedX talks and listening to Podcasts like Simon Sinek's podcast.
Can you share some important insights from life that could be helpful to students?
"You can't be everything to everyone but you can be something to someone" which speaks about a broad problem of entrepreneurs who very often are focusing on too broad audience - especially in the very beginning. You have to find a niche and monopolize it (be the very best)! That applies not only for a business but for everyday life.
Another thing is to be ready to fail and learn all life long. Don't compare yourself to others too much instead compare with 'Yesterday's you' and never stop developing yourself and becoming a better version of yourself.
Anything else you would like to add?
As one of our study program's main slogans says: "It's not what you know but how you think that matters" so keep practising on improving your mindset all the time and don't try to know everything.
Share on other platforms
Other news

From May 20 to 22, the CoLab "Challenges of the IT Sector in the Age of Artificial Intelligence" will take place in Ventspils. This year, it is dedicated to the challenges of the IT sector in the age of artificial intelligence. On the first day of the CoLab , entrepreneurs will have the opportunity to learn about the most actual issues and solutions in the fields of artificial intelligence and human resources in the IT sector by participating in discussions with industry experts. This day will serve as a foundation for the subsequent forum activities, during which students will analyze the identified challenges and develop ideas and practical solutions. On the first day of the CoLab, May 20, the main focus will be on strategic industry issues and current challenges. The program includes expert keynote speeches, panel discussions, and co-creation sessions involving representatives of IT companies, developers of artificial intelligence solutions, cybersecurity specialists, as well as representatives from universities and the public sector. Discussions will center on topics such as labor market transformation under the influence of AI, the availability of qualified specialists, cybersecurity challenges, and companies’ adaptation to the new technological reality. The day will also feature solution presentations (pitches), highlighting existing initiatives and approaches to industry development. “The CoLab is an important platform where education, business, and the public sector come together. Artificial intelligence is already significantly impacting the economy and the labor market, so it is important to identify both risks and development opportunities in a timely manner to strengthen the region’s competitiveness,” emphasizes Jānis Vītoliņš, Chairman of the Ventspils City Council. On the second day, May 21, the CoLab will continue with practical work and the promotion of collaboration. The day will begin with the interfaculty activity “Networking Exchange”, where students will present their ideas, projects, and initiatives, fostering new connections and cooperation among representatives from different fields. Afterwards, students, academic staff, entrepreneurs, and industry experts will work together in teams to develop solutions to the challenges defined on the first day, receiving methodological and content-related support in structuring and developing their ideas. The third day, May 22, will be dedicated to refining, presenting, and receiving feedback on the developed ideas. Teams will summarize their work, refine their solutions, and prepare short idea pitches to present to a jury and other participants. The final day will highlight the most promising ideas and outline their further development opportunities, promoting continued collaboration between students, universities, and industry partners even after the event concludes. “The CoLab enables the university to closely link studies and research with real industry needs, helps the region develop its innovation ecosystem and strengthen competitiveness, and serves as a clear example of how international cooperation can translate into practical benefits at the local level,” notes Andris Vaivads, Rector of Ventspils University of Applied Sciences. The CoLab is organized as a unified three-day collaboration cycle, encompassing the identification of challenges, development of ideas, and presentation of solutions, thereby forming a complete innovation process and strengthening the connection between education, business, and the public sector. More information about the forum program and agenda, as well as registration, is available HERE Participation in the event is only possible with prior registration. The forum is organized by Ventspils University of Applied Sciences within the framework of the European Universities Alliance COLOURS, which brings together nine regional universities to address challenges relevant to regions, in cooperation with the Ventspils City Municipality, the Freeport of Ventspils Authority, and the Latvian Artificial Intelligence Association.

Everyone is kindly invited to a guest lecture “Beyond Borders: Diplomacy, Nordic–Baltic Cooperation and Careers” , which will take place on 24 April, 2026. During the lecture, representatives from the Embassies of Denmark, Estonia, Lithuania, Norway, Finland, and Sweden will talk about diplomatic work, cooperation between the Nordic and Baltic countries, foreign affairs, and career opportunities in the field of diplomacy and international relations. Time: Friday , April 24, 1:00 PM-3:00 PM Place: VUAS, D104 Working language: English Guests: Deputy Head of Mission, Embassy of Denmark – Alexander Lemche Deputy Head of Mission, Embassy of Estonia – Siim Krispin Deputy Head of Mission, Embassy of Lithuania – Vilius Arlauskas Deputy Head of Mission, Embassy of Norway – Annlaug Rønneberg Deputy Head of Mission, Embassy of Finland – Eero Vento Deputy Head of Mission, Embassy of Sweden – Hugo Qvinth

On Tuesday we invite you to another TALKS & TEA afternoon with activities to learn about Latvian culture and to connect with local students! This time we will talk about different cities in Latvia and in general the Baltic countries, so you have the opportunity to get inspiration for your next weekend trip! You are welcome to bring snacks and your cup because this time there will be tea! Everybody is welcome to join! Where & when? Date: 24th March 2026 Time: 17:00 Place: D103 We are looking forward to seeing you and your friends!

At the end of February, the Rector of Ventspils University of Applied Sciences, Andris Vaivads, participated in a roundtable discussion titled “Best Practice Examples of Latvian European University Alliances in Promoting Innovation and Regional Development.” The discussion brought together representatives of Latvian universities, ministries, and European University alliances to evaluate more than five years of experience and to discuss the potential of European Universities for the development of higher education in Latvia. During the discussion, participants focused on how European University alliances can be used effectively to strengthen the competitiveness of Latvian higher education, promote innovation, and support regional development. The role of universities in developing human capital and fostering international cooperation was also emphasized. At the same time, participants discussed challenges faced by universities, including resource-intensive coordination, issues related to institutional capacity, and the importance of state support for the successful implementation of these initiatives. The participants of the discussion also highlighted the need for closer cooperation between universities and policymakers to ensure the sustainable development of the higher education and innovation ecosystem in Latvia. The roundtable discussion concluded with a shared recognition of the importance of exchanging experience and a common willingness to continue strengthening the role of Latvian higher education at the European level.
Within the framework of the JIVE ERIC Latvia Partnership Plan, a meeting took place on February 24 to enhance cooperation in the research of space technology solutions and innovative materials. The meeting brought together Latvian representatives from the Ventspils University of Applied Sciences – Engineering Research Institute “Ventspils International Radio Astronomy Centre” (VIRAC) and the Institute of Solid State Physics of the University of Latvia, as well as international guests from the Karlsruhe Institute of Technology (Germany) and L. N. Gumilyov Eurasian National University (Kazakhstan). During the meeting, participants presented their current research directions and opportunities. Discussions were held on potential joint cooperation and the development of projects within European and international programmes. The participants also identified potential synergies between space research technologies and innovations in new materials. Particular attention was given to shared use of research infrastructure, the involvement of early-career researchers, and the strengthening of long-term partnerships. This meeting marks an important step in expanding the international cooperation of Latvian scientific institutions, laying the foundation for joint research and innovation projects while promoting knowledge transfer and technological development on both regional and global scales. The meeting was held within the framework of the European Regional Development Fund project No. 1.1.1.5/3/25/I/012 “Ventspils University of Applied Sciences` International Cooperation and Innovation for the Development of Latvia’s Smart Specialisation”.

On Monday, March 3rd, the latest Talks and Tea session gathered around 16 participants, including international students, Erasmus+ students, and local students, for a relaxed afternoon focused on the theme “Festivals.” The event aimed to create a welcoming environment where students from different backgrounds could meet, exchange experiences, and build a stronger sense of community. The session began with a short introduction to several Latvian celebrations connected to the traditional sun year, highlighting a few interesting customs during these festivities. Following the introduction, participants divided into small discussion groups where they shared festival traditions from their own countries. These conversations created a lively exchange of ideas and experiences, allowing students to discover both differences and similarities between cultures. Beyond learning about traditions, the event’s main focus was bringing people together. Through informal discussions over snacks, students had the opportunity to connect, practice intercultural communication, and build friendships in a welcoming and inclusive space. The Talks and Tea series continues to support community building, inclusion, diversity, and cooperation between international and local students. By creating opportunities for dialogue and shared experiences, the events help strengthen connections within the student community and encourage a sense of belonging for everyone involved.






