Sales and Customer Relations II

COURSE DESCRIPTION

The goal of the Sales and Customer Relations is to examine the elements of an effective sales force and customer satisfaction as a key component of the organization's total marketing effort, to obtain and maintain customers - any company’s main revenue stream source.

CONTENT

1. Sales function in business
2. Sales process
3. Sales management and performance
4. Business to Business, Business to Customer, Peer to Peer, Business to Government, Business for Business, Business for Customer (B2B, B2C, P2P, B2G, B4B, B4C)
5. Customer Relationship Management (CRM)
6. Sales and Marketing synergies
7. Interpersonal communication
8. Customer issues
9. Customer retention
10. Customer loyalty
11. Customers as salesforce
12. New customers versus long-term customers