Public relations strategies II

COURSE DESCRIPTION

The course is designed to provide students with the opportunity to learn the basic aspects of public relations, to understand the importance and role of public relations in societal processes, and to develop the practical skills necessary for those working in the field of public relations.

CONTENT

1. Introduction. Revision about the concept of public relations
2. Public relations strategy: factors to be taken into consideration when implementing
3. Relationship with media. Interviews
4. Press releases and media events
5. Text for various occasions: basic principles
6. Public relations campaigns
7. Crisis communication in public relations context
8. Process management. Basic principles of project management
9. Evaluation of public relations events. Summary of the course