International Public Relations

COURSE DESCRIPTION

The study course is intended to familiarize students with the role and methods of public relations in achieving international political and business objectives, give an idea of planning, implementation and evaluation of international public relations campaigns.

CONTENT

1. Definitions and meaning of International Public Relations
2. Public relations in the development of international business
3. International public relations in forming the image of a nation state
4. International public relations on domestic political issues
5. The impact of language, cultural and regulatory differences on the implementation of international public relations campaigns
6. Crisis management in an international environment