New ideas appeared at the "Marketing Shake 2020" conference
August 18, 2020
On August 6, 2020, specialists of the public relations and an expert on attracting foreign students of Ventspils University of Applied Sciences with the support of the project (NextGen) "Next Generation Micro Cities of Europe (UIA03-250)"attended the conference"Marketing Shake 2020".
Last week, the marketing and public relations specialists conference "Marketing Shake 2020" was held in Riga, where it was an opportunity to be inspired and get informed about the latest trends in marketing, as well as to find out suggestions from the leaders of this field about creating advertising campaigns. The content of the conference placed great emphasis on the development of digital marketing, as technology and the Internet environment continue to develop.
It was also discussed how the influence of the COVID-19 virus changed people's behavior and the rhythm of life in the world, as experts recognize that marketing has changed significantly during this period. Participants discussed how B2B and B2C business models work in such crisis conditions and what has changed in communication.
Representatives of VUAS found out valuable information and new ideas, and they recognize that it will be useful in the future, developing campaigns to attract students from both Latvian and foreign markets. Advertising campaign creator and creative director Ēriks Stendzenieks provided valuable advice on how to create advertising content and what general feeling to provide to clients, or in our case to students, who named three main criterias that can be useful in any communication and advertising: honesty, humanity and humour.
During the breaks, there was an opportunity to talk to other marketing and public relations specialists, learn about their experience and make new contacts.
Participation in the conference was funded by the "Next Generation Micro Cities of Europe" (UIA03-250) project, which aim is introduce innovative solutions for developing workforce skills and strengthening human resources in cities, as well as creating favorable conditions for business development and creating new jobs, which will contribute to the economic and business environment of Ventspils and Valmiera. As part of this project, Ventspils University of Applied Sciences is working on increasing the number of students and modernize the educational environment.
The project is also funded by the European Regional Development Fund as part of the citizens' Innovative actions initiative. This message reflects only the opinion of the author, and the institutions of the Urban innovation action initiative are not responsible for the potential uses of this information.
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Dr. Artis Aberfelds, Senior Researcher at the Engineering Research Institute "Ventspils International Radio Astronomy Centre" (VIRAC) of Ventspils University of Applied Sciences, participated in the prestigious international symposium "SFB 1601: Cologne-Bonn Symposium on the habitats of massive stars across cosmic time" held at the University of Cologne, Germany. A scientific report on methanol maser activity around forming massive stars was presented during the event. Organized by the University of Cologne, the symposium brought together leading astrophysicists and radio astronomers from around the world to discuss the latest discoveries in star formation, the interstellar medium, and the physical processes governing the birth of stars. The research presented by Dr. Aberfelds was developed in close international collaboration with researchers A. Sanna and L. Moscadelli from the Italian National Institute for Astrophysics (INAF). Utilizing the Karl G. Jansky Very Large Array (VLA) in the USA – one of the world's most sensitive radio telescope arrays – the study analyzed the connection between 6.7 GHz methanol (CH3OH) maser emission, stellar radiation, and outflows from young massive stars. Key Findings and Conclusions: Discovery of 5 new maser sources: Observing 22 star-forming regions, 6.7 GHz methanol maser emission was detected in 13 objects, revealing 5 previously unknown maser sources. Precise indicator of stellar location: Over 90% of all detected maser spots are located in close proximity to the central star. Direct link with thermal free-free radio continuum emission: The study revealed a strong correlation between methanol maser luminosity and thermal radio emission, enabling astronomers to more accurately predict and identify weak radiation sources in the Universe in the future. Potential for next-generation radio telescopes: Calculations indicate that more than 30% of the methanol maser population currently remains undetected due to sensitivity limits of existing instruments. These sources will be unlocked by next-generation radio interferometers (such as the ngVLA and SKA). The research and conference participation were carried out within the framework of the Latvian Council of Science (LZP) Fundamental and Applied Research Project „Revealing the physical mechanism of mass ejection around young massive stars via CH3OH masers” (Project No. 1.1.1.9/LZP/1/24/044).

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