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New Study Course for Master’s Program "Strategic Intercultural Communication" Students with 6 European Universities

October 14, 2024

From this year, Ventspils University of Applied Sciences Master's study program "Strategic Intercultural Communication" includes study course "Digital Corporate Communication Strategies", within which our students together with other Master's students from different universities will participate in the "Global virtual teams" project.

 

Students will work in multicultural teams, mixed from different universities, to develop a digital communication strategy for the expansion of a company in another country's market. This project is a simulation and the strategies will not reach the selected companies, but it will be good practice for the students to work in international teams and try their hand at developing strategic documents.

 

The project will run for 10 weeks, from 7 October to 13 December, during which the students will work independently in teams, participate in virtual workshops and consultations, and, at the end, present their work. The project will allow students to put into practice their knowledge of intercultural communication they have acquired in the studies, improve their digital skills, learn about the benefits and challenges of multicultural virtual teams, and exchange knowledge and experience with students and lecturers from other universities who act as team mentors in the project. The mentor and lecturer in the project from VUAS is guest lecturer Elīza Cimdiņa.

 

This international study project, led by the Paderborn University, has been running for several years. It is intended to be conducted entirely virtually, using the Paderborn University's e-learning platform KOMO. This will also give the VUAS representatives opportunity to adopt good practices in using e-learning platforms for virtual course delivery.

 

The project will bring together students and lecturers from 6 European universities: Clermont Auvergne University (France), University of Chemistry and Technology Prague (Czech Republic), Paderborn University (Germany), Tampere University of Applied Sciences (Finland), University St Kliment Ohridski Bitola (Northern Macedonia) and Ventspils University of Applied Sciences (Latvia).

 

Along with VUAS, the “COLOURS” Alliance university from Northern Macedonia has also joined the project this year. It is this European University Alliance "COLOURS" that is the basis for new faculty friendships and new faculty cooperation. This is a practical example of how the “COLOURS” Alliance colours and enriches our study process. 

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